Blue Ocean

After reading Blue Ocean Strategy, it has really opened my eyes to potential markets and business decisions. When developing a new business to it critical to enter a blue ocean market and not enter into the bloody read ocean of competition. Some people often get confused about blue ocean entrants and product line extensions. It is important to understand the difference and the meaning between the two. Blue ocean strategies typically remove key components of a market to completely revolutionize the industry and competition. When thinking about business ventures it is key to fully understand who your competitors are how your going to tread in the blue ocean market.